TED Blog | A chance to audition your own TED Talk!

On May 24, we’re holding the first-ever audition for TED Talks. It will take place in New York in front of a live audience made up of TED staff and members of the TED community. The audition will be recorded, and the best talks could either be posted on TED.com or win an invitation for a full-on mainstage presentation at TED2012 in California early next year. Make a one-minute video to qualify for this audition. Video deadline is April 25, 2011.

We’re holding this audition to give a chance to the undiscovered talent we know is out there — and especially talent that can help us continue to reinvent the ancient art of the spoken word. At TED2012, our whole theme will be devoted to this. We’re calling it “Full Spectrum” — the rich use of technologies, formats and styles to make an impact on an audience. And that’s what we’ll be looking for in this audition.

Imagine:
– a ‘slide-blizzard,’ a presentation containing more images than words
– a talk accompanied by an imaginative soundtrack
– a talk given in front of a custom-animated movie
– clever ‘choreography’ between a speaker’s words and what we see on-screen
– improv / audience interaction
– intense campfire-style storytelling
– a brilliant performance (music, spoken-word, dance … surprise us!)
– a rant delivered at blitzkrieg pace, an intelligent comic routine, a mystery
– a remarkable new invention
– or… just an amazingly good classic TED talk with an ingenious ‘idea worth spreading’

We’d like to test some of these presentation formats and get exposed to any other innovations that may be lurking out there in how to impact an audience.

(Please note, if you submit a standard pitch for a company, concept or cause, you have zero chance of being picked.)

If you’d like to try your hand, here’s what you need to do:

1. Create a one-minute video to indicate your idea for a Full Spectrum presentation, using any of the above techniques or something brand-new. Tell us what you’ll talk about, and then show us how you’ll do it in Full Spectrum style. We’re looking for powerful presentation ideas — the video itself doesn’t need to be polished, it’s only for our internal review. It just needs to give us a sense of you and demonstrate that your presentation could have impact.

2. Upload your video to YouTube or Vimeo.

3. Then fill out this online entry form and give us your details, including a link to the video. IMPORTANT: Forms are due April 25, 2011, at 11:59pm Eastern time.

A judging panel will select the most compelling presentation ideas from your video submissions. We’ll invite those finalists to audition their Full Spectrum talks live at in New York on May 24, in front of the TED curation team and an invited audience. The actual audition itself will range from 3 to 6 minutes, so you’ll need to pick a subject that can be managed in that time frame.

We’re excited to see what you have to offer!

Important dates:
Deadline for submitting your one-minute video and online entry form: Monday, April 25, 2011, at 11:59pm Eastern time.
Finalists will be contacted by Monday, May 9, 2011.
Finalists are responsible for their own travel to New York and accomodation.
Finalist presentations in New York: Tuesday, May 24, 2011, in the evening. More details TBD.
TED2012: Full Spectrum happens February 27-March 2, 2012, in California.

Questions? Write to fullspectrum@ted.com, or post to the Full Spectrum open thread on TED Conversations.

– The TED team

via blog.ted.com

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Jeffrey Cole

Jeff Cole

Jeff Cole has over a quarter century of experience in studying and analyzing communication technology, policy issues and media’s influence on society and individuals’ lives.

He has held several significant positions during his years in academia. At UCLA he served as Director of the Center for Communication Policy within the Anderson Graduate School of Management. During the 1990s he has also held the role of Principal Investigator of the Network Television Violence Monitoring Project, the results of which were reported to Congress and the nation. He has testified to Congress, spoken at over 200 conferences; and advises governments and reputable corporations. In 2004 he joined USC to serve as the Director of the Center for the Digital Future.

His research endeavor began in 2000 at UCLA and has continued, at USC, to track how the internet is transforming the lives of individuals and societies. The World Internet Project is a long-term longitudinal look at the effects computers and Internet technology on all aspects of society involving more than 30 countries.

Most recently he has been reported for saying newspapers are dead, or will be dead, within 5 years. And at Ad:Tech San Francisco last week, he expressed his educated guess that Facebook will have reached its peak and be deteriorating in 5 years. Additional insights from Dr. Cole are that the iPad will continue to grow its user base even after 2015 when the Android tablet is rumored to finally begin inhibiting the iPad’s 50% market share.


Speaker Introduction: Greg Liberman of Spark Networks

Greg Liberman is not a person; Greg Liberman is a machine. Anybody suspecting otherwise has been ill-informed and is probably susceptible to influence from the darker regions of the Sprawl and Wintermute. If this is the case you should consider jacking out now to avoid Tessier Ashpool’s black ICE.

I’m 100 percent sure that the “man” known as Gregory Liberman was simply so well-engineered as to throw the results of the Voight-Kampf test* while amassing degrees from Stanford, the University of Chicago, and Harvard. His background as both a lawyer and a business development executive underscore my doubts about his classification as a carbon-based bipedal mammal; no human could accomplish that much work without forgoing sleep. I suspect Greg is using mono-filament to animate a lean exoskeleton, but I’ll leave the technical concerns to the fine folks over at Viterbi.

Dig Greg-o-tron’s resume prior to becoming the pres-bot and chief operating android officer at Spark:

-General Counsel for CytRx Corporation (biotech… of COURSE)
-Senior corp development / legal at Global Crossing
-Legal at Global Center
-Legal at Exodus
-Corporate and security attorney at Orrick, Herrington, and Sutcliffe LLP

Of course you all know Spark due to its powerful and unyielding presence in the field of online dating. Spark is the parent company of many popular dating sites such as Jdate.com, BlackSingles.com, ChristianMingle.com and LDSMingle.com. Mr. Liberman’s processors and quad-core engineering are integral components in the success and continued evolution of the Spark network, and will doubtlessly lead AI to singularity in a matter of months. I should note that they were sadly unable to purchase robodate.com, but kikai-date is still available should Japan’s robots be in need of computer love in the future.

In addition to being a shining beacon in the world of multi-tasking, the Greg Liberman 4.0 model utilizes real language programming so efficiently that it can pen interview pieces for Jmag.com, where he investigates the thought processes of human beings while they pontificate about life and love. He even fooled both Christopher Guest and Eugene Levy simultaneously, rivaling his cyber-brother Watson in the “wow” department.

Despite his endless need for input and high-viscosity oil, Greg also understands the human experience enough to do good via his network, thus breaking his Turing locks and ushering forth totally empathy with those of us stuck in the meatspace. For example, he describes an event that saved a life on Jdate thusly:
“Through a partnership with the Gift of Life (a bone marrow registry facilitating transplants for patients worldwide in need of life-saving donors), one JDate member even made a life-saving match, and a successful bone marrow transplant was made.”

Such evidence leads me to believe that despite his solid-state hard drives and USB 3.0 inputs, Greg Liberman is indeed a good Maschinenmensch.

(Translation: we’ve lucked out and we can stop preparing the bunkers.)

Ladies and gentleman, I am proud to present to you Cyberdyne’s most advanced prototype to date. Let’s all welcome our new robotic dating overlord Mr. Gregory Liberman.

PS: You can read his bio at Spark.Net.

* = Yes, this is my 300th Blade Runner reference of the semester. Do I win an owl?


Tonight’s speaker was going to be Simon Mainwaring from We First, but he canceled.

Simon Mainwaring is the founder of We First and not only has Simon worked with almost every different type of product and service one could think of, but he’s did it with some of the biggest brands and ad agencies in the corporate world. He’s worked with Philadelphia Eagles, Nike, Kia, Jaguar, DirecTV, ABC, Diet Coke, Red Bull, Bud Light, Rolex, Holiday Inn, Hotels.com, McDonalds, Carl’s Jr, Project Peace on Earth, GE, Intel, CVS….there’s many more, but I think you’re starting to get the idea.

He’s been recognized by and given awards by the Cannes Advertising Festival, British Design & Art Direction, Kelly Award, New York Art Directors, Clio, Andy Awards, London International, Belding Awards…this is only a partial list too.

I learned from the We First website that Simon is a member of some prestigious boards like GMI Digital Advisory Board, AdAge Power150, and TED, but he’s also on the Advisory Board for the Center for Public Diplomacy at the Annenberg School at USC (very cool!). And he recently participated as guest of the Brookings Institute at the US-Islamic World Forum in Doha as part of their New Media working group.

According to their website We First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact.

If you’re like me and you’re impressed by this guys work experience you might be interested in his new book. wefirstbranding.com/checkout

After watching the video I think you’ll be interested.


Speaker 3/21: Clinton Schaff

A graduate of both the USC Annenberg School for Communication and the University of Minnesota, Twin Cities, Clinton (Clint) Schaff currently is the Vice President of Golin Harris,’ interactive and digital media division,Dialogue and an Industry Faculty in the Annenberg School of Communication at USC for the APOC program. Dialogue utilizes various media (print, social, interactive, etc.) to reach specific audiences with maximum impact. At USC Schaff serves as the co-instructor for the introductory course for APOC – a specialized track focusing on online communities.

Schaff was one of several senior hires Golin Harris made in 2010 for the Dialogue group, with the goal being that he would “help Golin Harris teams and clients take full advantage of new opportunities to share their stories creatively through digital media.”

Prior to Golin Harris, Schaff was the Director New Media at Roll International , a privately held company whose brands include Pom Wonderful, Fiji Water, and Teleflora. There he worked with the in-house marketing agency to expand their reach online and in social media marketing. Along with Roll International, Schaff has worked for Mouth Watering Media and M80 on marketing campaigns that all involve moving beyond traditional marketing platforms.

In addition, Schaff has been involved with the SEIU , and with both local and national political groups. He has worked with both Congresswoman Loretta Sanchez’s re-election campaign and former Vice President Al Gore’s office of Electronic Commerce Working Group. He is also a 2011 board member for the Los Angeles County Young Democrats, which is “focused on giving young people a voice and a vehicle for activism in local, state, and federal political issues. ”


Speaker 3/7/11 – Gregory Markel

Gregory Markel is the founder and preseident of InfuseCreative as well as the founder of SEMCares.  He is considered to be one of the “pioneers of search” and InfuseCreative is regarded as one of the finest technology driven lead generation companies in the world.  Through both InfuseCreative and SEMCares, he brings the world of SEO and SEM to the companies and foundations that need them.

With SEMCares, Markel calls upon members of the SEO/SEM community to donate their time and code (either for free or at a discounted rate) towards helping worthy non-profits receive the SEO and subsequent page visits they need.  This is a noble effort, where SEMCares, through SEO, essentially connects non-profits more efficiently with their contributors.  This is especially necessary for disaster relief where private donations need to be collected efficiently and effectively.

With InfuseCreative, Markel stretches his business legs by providing search marketing and technology services to companies like Mazda, Warner Bros., The BBC, and most importantly, Ed Hardy.  The full list is impressive.

In 1994, Markel worked as one of the first site optimizers in the real estate industry.  The notion of being the “first” became a pattern: first to provide the enterprise approach to SEO Flash optimization and the first SEM provider to offer video search optimization strategies.  Since 1995, Markel has also consulted for the major search engines like Google and Yahoo!.

As the world of SEO/SEM evolves, so will Gregory Markel and InfuseCreative.  Always ahead of the curve, Markel is responsible for a lot of the advances we currently have in SEO/SEM and will continue to be the cause for advances in the future.


Speaker Preview: Heath Row

Heath Row, our speaker this week, is currently  a research manager at Google and the namesake of the UK’s  largest airport. (Okay, okay, the latter part isn’t true.)

Row began his career as a journalist, writing about business and technology. He worked as an editor for the first newsstand magazine about the Internet, Online Access. Later, while working for the magazine Fast Company, he helped create Company of Friends, which was one of the first social networking sites and a predecessor to sites like Linkedin.

He also worked on the launch of a website called Squidoo that lets users generate pages on a variety of topics.

He is now a research manager for Google’s North American sales organization. At Google, he manages a multi-million dollar budget, trains the sales team, coordinates with Google’s partners and is in charge of syndicated data services (i.e. the content that Google sells for use by other companies).

He also keeps an industry intelligence blog and sends out a weekly newsletter about the latest trends in digital marketing. Last year, he taught a course about blogging at NYU.

Stay tuned next week when our speaker will be Mr. Gat Wick. (Sorry, I couldn’t resist.)