Community Review MMOG

I don’t play Massive Multiplayer Online Games (MMOG), Massive Multiplayer Online Role Playing Games (MMORPG), or Massive Multiplayer Online First Person Shooter games (MMOFPS), but I bet everyone knows someone who does. My nephews play, my friends children play, and my friends play. MOG (Massive Online Games) are typically subscription based services that host massive amounts of people in worlds that give them an opportunity to play and interact with each other at any given moment.
For this post I wanted to ask my friends what about online gaming appealed to them the most. The first thing they all mentioned was theme or genre. Some of them liked playing war based games like “Call of Duty” (MMOFPS), a VP of a company I worked for liked playing “World of Warcraft” (MMORPG), a friend and her husband like playing “City of Heroes/City of Villains” (MMORPG).

Then second most important aspect was the graphics. They needed to like the total look and feel of the game. The graphics needed to be detailed, realistic, have good color, good sound, and good sound effects.

The third most important thing on the list is that the Super Group needed to be with like minded people. My friends wanted to play with people who, as they put it “keep chat humorous, adult, yet kid-friendly… and mist of the people we play with are in professions like cops, social workers, computer experts and some kids, Its not a bunch of hyped up 12 year olds on Red Bulls and Pixie Sticks…hehe.” “We’ve (her and her husband) met some of them personally.” I have a feeling my friends would say that all three of these aspects are equally important, but coincidentally this is the order they all described what they liked most about playing online games.

As far as spending goes, the US spends the most on MOG games, with Britain, German, and French players following behind. More and more games are going mobile and with the increasing popularity of virtual economies it only looks like The future for online gaming is going to get better.


Industry roundup

1. Search marketing will grow 16% this year to $19.3 billion and 74% of North American ad agencies say their clients use Facebook, according to a study released Wednesday.

The Search Engine Marketing Professional Organization reported that search marketing will grow 16% this year. A survey of 920 companies was given at the beginning of the year. The report shows a rise in mobile marketing and local search was cited as the trend with the most significance with behavioral targeting is becoming increasingly important. They also discovered that more marketers are outsourcing their SEO and social media to agencies rather than having an in-house staff.

2. Why Social Media Reinvigorates the Market for Quality Journalism
Content being created, updated and pushed by links and tags to increase its relevance and ranking in search results has been a standard practice, but sites are getting more and longer page views when readers come from social media sites. Journalists have always grabbed information and put it into context to create a story, but content created by social sites are making it so users are doing the reporting. I really enjoyed this article. You can read more here.

3. Rent & Watch Movies in Your Web Browser With Walmart’s Vudu
Walmart purchased Vudu in February and instead of being a set-top box they are now licensing the service to consumer electronics makers. Walmart is a huge retailer of electronics and televisions which gives them the ability to drive sales of Internet-connected TVs with Vudu and eventually content delivery. Users can rent or buy movies and TV shows from Vudu.com, even if they don’t own a Vudu-compatible TV or Blu-ray player. Vudu has more than 17,000 titles in its library with a big focus on new releases and major studio films. Users can rent titles for 24 hours for $3.99, $4.99 or $5.99, depending on quality level. You can read more about this here.

4. Internet Ad Revenues Rebounded, Hit Record High in 2010
According to a report by the Interactive Advertising Bureau revenues from Internet advertising broke records last year. Online ad revenue jumped 15% to $26 billion compared to a 3.4% decline in 2009.

Search took the biggest share of revenues, display advertising accounted for 38% of the market, but the biggest category growth was in sponsorships.

Here are some of the other categories and you can find more of the report here.

– Classified advertising accounted for 10% of revenues for 2010 or $2.6 billion, which was up 15% from 2009′s $2.3 billion.
– Lead-generation revenues were down 8% to $1.3 billion.
– Email marketing revenues fell 33%, to $195 million. That’s just 1% of the market.
– Mobile advertising, which hadn’t previously been included in the IAB’s report, is now estimated to account for between $550 million and $650 million.

5. Apple Adds “Do Not Track” Features to Safari
Safari includes an option that lets users prevent cookies from tracking their browsing behavior.
Congress recently introduced a Do Not Track Me Online bill that would allow consumers to opt out of online tracking. It would work a lot like the Do Not Call registry, which allows consumers to opt out of telemarketing phone calls. And the FTC has been exploring do-not-track options since last year.

Some major web browsers have preempted this law by adding do-not-track features on their browsers. Firefox 4 allows users to opt out of advertising-related tracking. Internet Explorer 9 has an option called “Tracking Protection” that allows users to turn off third-party ad tracking software. Google released a Chrome extension called Keep My Opt-Outs, allowing Chrome users the ability to opt-out of data tracking.

6. U.S. Government Shuts Down 3 Biggest Online Gambling Sites
The Government shut down the three online gambling sites located in the United States. Federal prosecutors accuse the sites of illegal gambling, bank fraud and money laundering and the government filed a $3 billion civil suit to recover profits. Full Tilt Poker, PokerStars and Absolute Poker allegedly disguised billions of dollars of gambling payments as online store purchases.

7. Startup Aims To Build Billboards That Target You, Personally
Immersive Labs introduced billboard technology that combines a web cam, analytics, Twitter, Foursquare information to decide what the best ad to display at that moment is.


The Thank You Economy by Gary Vaynerchuck

I was originally attracted to this book because Gary didn’t have a lot of knowledge on social media, but he intuitively knew that it was important for his business to participate, so he did. Through trial and error, time, and continued effort Gary’s business and blog grew.

Gary starts The Thank You Economy by using an example of an experience he had when he was a teenager working for his dad in his liqueur store. A customer came into the liqueur store wanting to use a coupon he’d just gotten for a purchase he made a week earlier at the store, but the store manager wouldn’t let him. Gary knew that this wasn’t the right decision and they’d probably just lost a customer and possibly more if this man complained to his friends.

Gary doesn’t believe you should focus all of your attention on the squeaky wheel or cater to every complaint, but social media is making the world smaller and business should treat people as individuals who live in their neighborhood. And by doing this you not only create a loyal customer, but you’re helping someone to become an advocate for your brand and this is the main focus of the his book. Gary uses a variety of brands and business sizes as examples and the tools they used or should have used to help them accomplish this.

The Thank You Economy is a light and easy to read book, but it shows how he applies social media to his businesses and became more successful because of it. One point and analogy he uses throughout the book that I found helpful is that social media is like running a marathon and not a short sprint. You may not notice immediate gains, but through trial and error, time and continued effort you will find you’re ahead of the competition.


Tonight’s speaker was going to be Simon Mainwaring from We First, but he canceled.

Simon Mainwaring is the founder of We First and not only has Simon worked with almost every different type of product and service one could think of, but he’s did it with some of the biggest brands and ad agencies in the corporate world. He’s worked with Philadelphia Eagles, Nike, Kia, Jaguar, DirecTV, ABC, Diet Coke, Red Bull, Bud Light, Rolex, Holiday Inn, Hotels.com, McDonalds, Carl’s Jr, Project Peace on Earth, GE, Intel, CVS….there’s many more, but I think you’re starting to get the idea.

He’s been recognized by and given awards by the Cannes Advertising Festival, British Design & Art Direction, Kelly Award, New York Art Directors, Clio, Andy Awards, London International, Belding Awards…this is only a partial list too.

I learned from the We First website that Simon is a member of some prestigious boards like GMI Digital Advisory Board, AdAge Power150, and TED, but he’s also on the Advisory Board for the Center for Public Diplomacy at the Annenberg School at USC (very cool!). And he recently participated as guest of the Brookings Institute at the US-Islamic World Forum in Doha as part of their New Media working group.

According to their website We First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact.

If you’re like me and you’re impressed by this guys work experience you might be interested in his new book. wefirstbranding.com/checkout

After watching the video I think you’ll be interested.