Speaker Review – IPGPosted: April 25, 2011
IPG Emerging Media Lab is a subsidiary company of IPG (Interpublic Goup of Companies). They’ve been bringing cutting-edge media technologies to demonstrate their capabilities to advertisers and agencies.
IPG provides a wide spectrum of marketing services. Core services include: -performing primary research about trends
– Consulting with other marketing professionals
– Maintaing a knowledge base of papers and data related to digital marketing and tools
– Hosting events and forging strategic partnerships, with the idea that IPG provides a unique, cutting edge environment, and a group of core experts that will benefit clients.
– Relationship building. IPG connects clients with subject matter experts.
IPG’s website makes them appear to be more focused on ‘connecting the dots’ than on drawing the map…