Industry roundupPosted: April 18, 2011
1. Search marketing will grow 16% this year to $19.3 billion and 74% of North American ad agencies say their clients use Facebook, according to a study released Wednesday.
The Search Engine Marketing Professional Organization reported that search marketing will grow 16% this year. A survey of 920 companies was given at the beginning of the year. The report shows a rise in mobile marketing and local search was cited as the trend with the most significance with behavioral targeting is becoming increasingly important. They also discovered that more marketers are outsourcing their SEO and social media to agencies rather than having an in-house staff.
2. Why Social Media Reinvigorates the Market for Quality Journalism
Content being created, updated and pushed by links and tags to increase its relevance and ranking in search results has been a standard practice, but sites are getting more and longer page views when readers come from social media sites. Journalists have always grabbed information and put it into context to create a story, but content created by social sites are making it so users are doing the reporting. I really enjoyed this article. You can read more here.
3. Rent & Watch Movies in Your Web Browser With Walmart’s Vudu
Walmart purchased Vudu in February and instead of being a set-top box they are now licensing the service to consumer electronics makers. Walmart is a huge retailer of electronics and televisions which gives them the ability to drive sales of Internet-connected TVs with Vudu and eventually content delivery. Users can rent or buy movies and TV shows from Vudu.com, even if they don’t own a Vudu-compatible TV or Blu-ray player. Vudu has more than 17,000 titles in its library with a big focus on new releases and major studio films. Users can rent titles for 24 hours for $3.99, $4.99 or $5.99, depending on quality level. You can read more about this here.
4. Internet Ad Revenues Rebounded, Hit Record High in 2010
According to a report by the Interactive Advertising Bureau revenues from Internet advertising broke records last year. Online ad revenue jumped 15% to $26 billion compared to a 3.4% decline in 2009.
Search took the biggest share of revenues, display advertising accounted for 38% of the market, but the biggest category growth was in sponsorships.
Here are some of the other categories and you can find more of the report here.
– Classified advertising accounted for 10% of revenues for 2010 or $2.6 billion, which was up 15% from 2009′s $2.3 billion.
– Lead-generation revenues were down 8% to $1.3 billion.
– Email marketing revenues fell 33%, to $195 million. That’s just 1% of the market.
– Mobile advertising, which hadn’t previously been included in the IAB’s report, is now estimated to account for between $550 million and $650 million.
5. Apple Adds “Do Not Track” Features to Safari
Safari includes an option that lets users prevent cookies from tracking their browsing behavior.
Congress recently introduced a Do Not Track Me Online bill that would allow consumers to opt out of online tracking. It would work a lot like the Do Not Call registry, which allows consumers to opt out of telemarketing phone calls. And the FTC has been exploring do-not-track options since last year.
Some major web browsers have preempted this law by adding do-not-track features on their browsers. Firefox 4 allows users to opt out of advertising-related tracking. Internet Explorer 9 has an option called “Tracking Protection” that allows users to turn off third-party ad tracking software. Google released a Chrome extension called Keep My Opt-Outs, allowing Chrome users the ability to opt-out of data tracking.
6. U.S. Government Shuts Down 3 Biggest Online Gambling Sites
The Government shut down the three online gambling sites located in the United States. Federal prosecutors accuse the sites of illegal gambling, bank fraud and money laundering and the government filed a $3 billion civil suit to recover profits. Full Tilt Poker, PokerStars and Absolute Poker allegedly disguised billions of dollars of gambling payments as online store purchases.
7. Startup Aims To Build Billboards That Target You, Personally
Immersive Labs introduced billboard technology that combines a web cam, analytics, Twitter, Foursquare information to decide what the best ad to display at that moment is.