Tonight’s speaker was going to be Simon Mainwaring from We First, but he canceled.Posted: April 4, 2011
Simon Mainwaring is the founder of We First and not only has Simon worked with almost every different type of product and service one could think of, but he’s did it with some of the biggest brands and ad agencies in the corporate world. He’s worked with Philadelphia Eagles, Nike, Kia, Jaguar, DirecTV, ABC, Diet Coke, Red Bull, Bud Light, Rolex, Holiday Inn, Hotels.com, McDonalds, Carl’s Jr, Project Peace on Earth, GE, Intel, CVS….there’s many more, but I think you’re starting to get the idea.
He’s been recognized by and given awards by the Cannes Advertising Festival, British Design & Art Direction, Kelly Award, New York Art Directors, Clio, Andy Awards, London International, Belding Awards…this is only a partial list too.
I learned from the We First website that Simon is a member of some prestigious boards like GMI Digital Advisory Board, AdAge Power150, and TED, but he’s also on the Advisory Board for the Center for Public Diplomacy at the Annenberg School at USC (very cool!). And he recently participated as guest of the Brookings Institute at the US-Islamic World Forum in Doha as part of their New Media working group.
According to their website We First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact.
If you’re like me and you’re impressed by this guys work experience you might be interested in his new book. wefirstbranding.com/checkout
After watching the video I think you’ll be interested.