Naked Conversations: How Blogs are Changing the Way Businessess Talk with CustomersPosted: March 21, 2011
Robert Scoble has blogged since 2000. His site, http://www.scobleizer.com has over 3.5 million readers a year. Robert was the architect of Microsoft’s Chanel 9 Web site. Now he currently works for Rackspace and the Rackspace sponsored community site Building 43.
Shel Israel is an author and public speaker in the social media arena. He contributed editorially to Business Week, Dow Jones Co, and FastCompany.TV. His last book Twitterville was published in 2009.
Naked Conversations was published in 2006 and it is evident that more businesses have started blogging. Scoble and Israel co-authored the book and with the help of the public. Scoble posted the idea of the book on a thread and started writing the book based on feedback as well as his own experience.
Basically, the Naked Conversations is a who, what, why and how blogging is good for business. It gives an objective view of how businesses that blog have more transparency which builds customer trust, allows audiences to take part in the main stream media by having a voice in the blogosphere and challenges traditional public relations strategies.
Because the book was written with public input, all the examples cited are real and can be researched for more specifics. This added to the depth of the book, but made reading sometimes heavy with detailed stories. Given this, each chapter of Naked Conversations headlines with a quote.
My favorites were, “What we’ve got here is…failure to communicate” – Captain, Cool Hand Luke
“We are all alike” – The 14th Dalai Lama
I found it very resourceful to have each website listed at the bottom of the pages when a blog was referenced. It allowed me to view the sites as I read the book.
In my opinion, I think Naked Conversations could have been divided into two books. I felt that there were so many interesting ideas and conversations that I had to take several breaks from it to have the information sink in.
Scoble and Israel give many tips in the book, all of which are very useful. I found the following five tips most helpful when starting a business blog. 1. “What’s in a Name?” Think through the title of your blog. You want your blog to be easily to search and in the top rankings.
2. “Read a Bunch of Blogs before you Start” This is a way for you to see the different types of blogs and motivate you to write your own.
3. “Keep it Simple. Keep it Focused” The authors advise having each post contain just one idea. I subscribed to sethgodin.com and scobleizer.com because their posts are simple and easy to read.
4. “Demonstrate Passion” This doesn’t mean be emotional. In fact it is suggested that you do not blog if you are angry or if you are going through something emotional. Remember your blog represents the company. Blog often.
5. “Show your Authority” Blog what you know!
Although Scoble and Israel state that businesses should “blog or die”, it is noted that some business should not blog i.e., businesses that do not have good employee relationships, have something to hide, or deal with services where privacy is key.
Overall, Naked Conversations is an excellent book to help business understand the importance of blogging.
– Brigette Kidd